"Agadir has everything you want from a holiday resort, there are sandy beaches, shops and a newly built marina with lovely restaurants."
Agadir, an ancient city, was destroyed in an earthquake in 1960 and rebuilt 2km further south. It is located at the shores of the Atlantic Ocean, close to the Atlas Mountains, and is the largest coastal resort in Morocco. It boasts gorgeous white sandy beaches as well as a beautiful waterfront promenade and a recently built marina with luxury shops and restaurants.
A laid-back city that is tethered to the sea, it is the perfect destination for families and those seeking a traditional beach holiday. It is especially renowned for its surfing with the nearby Taghazout Beach, renowned for being the best in the entire country. Agadir is a charming resort destination that does exactly what it says it will, it may not have the history of somewhere like Marrakesh but is exceedingly good at what it does. Visit the ancient Kasbah for spectacular panoramic view of the entire town. Souk El Had is the region’s largest market with around 600 small shops and stalls surrounded by high walls.
Agadir Travel Guide
At A Glance:
Beautifully perched on Morocco’s Southern Coast, it overlooks the Atlantic Ocean and is nestled underneath the Anti-Atlas Mountains. It is a renowned resort destination with a gorgeous expanse of sandy beach, a multitude of golf courses and plenty of tourist facilities, like cafes, restaurants and bars. It was struck by a massive earthquake in 1960, which destroyed much of its original architecture and buildings, although the famous hilltop Kasbah has since been reconstructed. It is medium-sized with a population of just under 500,000, making it ideal for a relaxed beach holiday.
With a temperate coastal climate, it boasts hot summers and mild winters. The best time to enjoy the beach is in July and August, when the temperatures reach around 26 degrees and the seas are warm. Although the weather is good between April and October, making it ideal for a summer beach holiday. The coolest month is January when temperatures average an eminently pleasant 15 degrees.
History & Culture
The city had a close link to Europe and the bustling fishing port came under the influence of the Portuguese in the 15th century. They were one of the dominant naval powers at the time and took advantage of the dynastic conflicts within Morocco. This quickly raised the ire of the natives and there were many attempts to take it back, the most famous of which occurred in 1511, when a huge Moroccan army was defeated, when attempting to storm the fortified citadel. However, unperturbed the Moroccans returned in the 1541 under a unified Saadien banner to storm the citadel and reclaim the city. It then became an important trading hub, until 1960, when it was ravaged by a massive earthquake that destroyed much of the city. Since then important buildings have been rebuilt, returning this amazing port city to close to its former glory.
Agadir is arguably the most family friendly place in the entire country, with a great range of activities for children to enjoy on a family holiday. Foremost of these are the golden beaches, where kids can relax and play in the waters safely. Agadir is renowned for the quality of its watersports thanks to the strong breeze that blows in, making it great for surfing and windsurfing as well. It is also ideal for children who love wildlife, with camel rides and horse rides on offer down the ocean front. This alongside the Crocoparc, which plays host to the largest collection of crocodiles in North Africa and the Jardin aux Oiseaux, a zoo and bird sanctuary, guarantees plenty of fun and educational days out.
Tours & Attractions
Considered one of Morocco’s premier seaside locations and no visit there would be complete without spending time on the beach. Keen surfers should visit the Taghazout Beach, which is one of the best surfing destinations in Africa and welcomes beginners and experts alike. Agadir also has plenty of other resort-based activities including several golf courses, the best of which is the Royal Golf Club Agadir. If you are looking for something less active then a stroll down the promenade or a visit to the souk, is a great way to spend the day.
Any visitor to Agadir seeking a good time, should head to the seafront area, which is home to a host of different clubs and pubs overlooking the blue waters of the Atlantic. It is not the busiest place in the country and not the quietest, making an ideal blend for those who want to have some fun, without being swamped by hordes of revellers.
Like most places in Morocco, Agadir, is a veritable shopper’s wonderland, with a host of sellers offering things like handmade ceramics, leather and spices. No trip there would be complete without paying one of the many souks a visit, with the Souk al-Had and the Souk Berbere Artisanal among the best. There you will be able to do some traditional haggling and find a vast array of amazing goods. If you seek more Western shopping, then the Boulevard Hassan II and Avenue du Prince Moulay Abdullah areas, contain numerous department stores, offering things at a more fixed price. While the seafront and promenade have plenty of shops selling aquatic equipment, like surfboards, allowing you to enjoy the excellent watersports in the area.